Innovating Hair Care Through Purposeful Design
Across multiple hair care projects including the AirPlates styling tool, I led design efforts focused on purposeful user experience and meaningful differentiation. By observing real user behaviors and unmet needs, I helped push the boundaries of ergonomics, ease of use, and styling performance. These innovations not only enhanced daily routines but also drove clear brand value, ultimately contributing to increased market share and stronger positioning in a competitive category.