The Air Plates straightener features suspended plates that create an air gap, keeping the outer housing cool to the touch. It makes styling safer and easier.
My role
As Lead Industrial Designer, I drove the design and development of the Remington Airplates, the world’s first hair straightener with suspended ceramic plates that allow flexible styling with less heat damage. I collaborated closely with cross-functional teams to translate cutting-edge technology into a user-friendly, premium product. My role involved shaping the product architecture, defining the visual design language, and refining the interaction experience to differentiate Airplates in a highly competitive category.
Key design considerations included thermal management, ergonomics, and achieving a visually lightweight, floating plate aesthetic that visually communicates the product’s innovation. I partnered with engineering and manufacturing teams across multiple development phases, helping the team bring the Airplates to market globally, earning industry recognition and strong user satisfaction.
