My role

At Spectrum Brands, I led the design and development of a diverse range of power and lighting product concepts for the VARTA and Rayovac brands. My focus was on early-stage explorations that prioritized user convenience, portability, and durability, ensuring the products met the demands of both everyday use and emergency situations. Collaborating closely with cross-functional teams, I helped shape a strategic pipeline of innovative ideas that aligned with brand positioning and responded to evolving consumer needs and market trends.